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February 16th Leadership Luncheon: Managing Your Brand – Cindy Leines of CEL, Ashley Aram, of Goff Public & Matt Kucharski of Padilla

Date: February 16, 2023

Time: 11:30 AM - 1:00 PM

Location: 200 Wayzata Blvd. W. Wayzata, MN 55391

Online registration is now closed. Please register for this event on site. Thank you!


The Wayzata Area Chamber is pleased to invite you to attend the Februrary 16th Leadership Luncheon. This is the second installment in our five-part Leadership Series – January through May.

Join us to hear from three leading experts on brand management, crisis management, and how to take steps to ensure you have a strong brand strategy in place. Our speakers will also discuss what to do when crisis communications are needed and how to navigate through challenging times. You will come away with practical information to use in your business or organization as you think about your own brand management!

Speaker Bios:

Cindy Leines, Founder and CEO at CEL – Cindy is the visionary Founder and CEO, who leads with conviction and commitment to the betterment of business, family and the community. Cindy founded CEL in 1988, building on an extensive background working with human services, healthcare organizations and schools. Her goal was to reach across the barriers keeping organizations apart, unable to work together for the greater good. She could see the potential power and impact of bringing together nonprofits, private business, government entities, elected officials, the media and more. And in helping organizations find common ground and purpose, she created a culture where serving others happens every day. It’s a lifestyle and the core of what CEL does. She is known for building relationships and helping communities thrive.

She has co-authored numerous articles and is a frequent presenter on branding and creative integrated marketing. Whether presenting to groups at the Million Dollar Roundtable in Hawaii or corporate gatherings in Las Vegas, the audience leaves inspired and walks away with practical, effective tactics. Cindy tackles every project with the innate understanding and belief that “the process is as important as the end result,” balancing strategy with creativity to offer insightful communications solutions to diverse markets and demographics. This is evident in hundreds of client brands, community programs, campaigns and strategies. Her company’s work is seen locally, nationally and internationally.

Ashley Arans, Director of Public Relations at Goff Public – No matter the industry, Ashley helps clients reach their goals and expertly position their organizations. As a member of Goff Public’s media training and crisis communications teams, she regularly helps clients prepare for and navigate challenging situations and emerging issues. In her time at Goff Public, Ashley has led nonprofit organizations through important transitions; helped clients build advocacy campaigns for critical issues at the state Capitol; and raised the profile of many organizations through smart media relations and digital communications strategy.

Prior to Goff Public, Ashley spent years in the office of former Saint Paul Mayor Chris Coleman, serving as press secretary and then as senior communications advisor. She started her career in corporate communications at Land O’Lakes, Inc., supporting leadership and businesses across the organization in public relations and social media.

Matt Kucharski, President at Padilla – Matt helps clients across a wide range of industries build, grow and protect their brands and reputations. Throughout his nearly 35 years in the field, he has been a continuous trend watcher, learner, educator and innovator – helping the agency and clients stay ahead of “what’s next.”

In prior roles at Padilla, Matt led agency services including Research + Insights, Crisis + Critical Issues, Media Relations and Social Media teams, and the agency’s Technology Practice. He also is a managing partner in Padilla’s parent holding company, AVENIR GLOBAL, and serves as agency liaison to Worldcom Group, the world's largest network of independent firms.

Members – don't forget to login to your Chamber member profile when you register to receive the discounted member pricing for this program. Nonmembers are welcome, as well!